BENJAMIN MOORE & CO.
Website Redesign, Brand VideosCONCEPTART DIRECTIONRESPONSIVE DESIGN
Benjamin Moore is the premier brand when it comes to house paint, and they needed a high-end website to reflect that. My solution centered around an immersive video experience that envelops the user on arrival at the homepage, instantly communicating a sense of beauty and luxury. The product moves sensually in ultra-slow motion, evoking desire and even hunger, and speaking to the super-premium nature of the brand.
Highlights from the site include informative interactive features on the homepage that educate the user about color theory and Benjamin Moore's various product lines, a flexible article template that accommodates various content types, and the annual Color Trends page, showcasing the Benjamin Moore Color and Design Team's forecast of trending colors as well as the reveal of the Color of the Year.
BENJAMIN MOORE & CO.
'Century' Microsite DesignRESPONSIVE DESIGN
Century is a super-premium line of paint developed specifically for high-end designers, with a soft-touch matte finish that adds a tactile component to Benjamin Moore's proprietary formula. This line is so exclusive, it warranted its own microsite experience separate from benjaminmoore.com. The client's internal brand team provided rough comps, and my challenge was to streamline and consolidate their designs into modular layouts that reused templates and functionality from the Benjamin Moore parent site.
Pitch Work: Website Redesign, X2 LaunchART DIRECTIONRESPONSIVE DESIGN
It was a thrill to work as design lead during the final round of pitching to redesign bmwusa.com and roll out the world-premiere of the BMW X2. In this two-parter, we absorbed the ethos of the X2 target audience to produce moodboards and a manifesto video, and brought world-class automotive expertise and a mobile-first philosophy to our rework of bmwusa.com.
JOHNSON & JOHNSON
eComm Explainer VideoCONCEPTSTORYBOARDSILLUSTRATIONANIMATION
Johnson & Johnson needed a way to make eye doctors aware of their easy, online contact lens ordering platform, to convince them to order direct, rather than through a distributor. My team was tasked with the creation of a short, pithy, tablet-optimized animation, which J&J reps could share with doctors in person, to quickly explain the benefits of cutting out the middle man (even if it wasn't *necessarily* cheaper ... shhhhh). This project gave me the opportunity to add some animation work to my book so, being more of a designer, I naturally did it frame-by-frame in Photoshop.
Taster's Choice Social Media Videos, StillsSTORYBOARDSART DIRECTIONCREATIVE DIRECTIONPOST-PRODUCTION
One day I'm in the office sketching storyboards onto laser paper, next thing I know a crew of 100 people are bustling around a set, massive lights making it look like morning, directors yelling at you to get out of the shot. Cliche or not, it's rewarding to see your ideas come to life, and kinda funny to see the crew squinting at photocopies of those janky storyboard sketches between takes.
101 Reasons Handraiser CampaignCRMCAMPAIGNCONCEPTART DIRECTIONDIRECT MAILRESPONSIVE DESIGN
While most of my work on Kia's 101 Reasons campaign was a CRM endeavor, all communications led to a fun responsive landing page that enumerated the brand's reasons to believe. From direct mail printed pieces to email marketing, every component of this campaign utilized a flexible system of tiles, which worked well to house the titular 101 Reasons.
K900 Launch Direct MailCRMART DIRECTIONDIRECT MAILDIMENSIONAL
Hawking a luxury car for Kia was a heavy lift, so we had to break out all the bells and whistles. Every square inch of this thing had fancy paper and shiny metallic foil stamps, all leading up to the centerpiece: an embossed chrome souvenir business card holder. The card inside put the recipient in touch with their personal K900 concierge, who would arrange to have the luxury sedan sent to one's home or office, bypassing the hassle of a dealership visit.
Corporate MarkLOGO DESIGN
Early into what was supposed to be a temp gig at MXM, I happened to be in the right place at the right time, and I got a shot at reworking the agency's logo. The challenge was to complement the parent company's mark, which meant four punchy brand colors plus gray were all mandatory. Three letters, five colors, don't make it look like the M&M's logo... go.
BRONSON SWANSON RESIDENTIAL
Logo, Rebrand, Website RedesignIDENTITYWEB DESIGN
When a friend recommended me to Hollywood realtors Jon Bronson and Mary Swanson for some rebranding, the only thing I knew for sure was that they had to play up the rhyme. For typography, I recommended Neutraface as a nod to the many midcentury modern homes in LA designed by famed Austrian architect Richard Neutra. With the mark and color scheme locked in, the last step was to modernize their popular real estate blog, LA Home & Style.